
In this technology era the term business intelligence is catching pace. But what is it exactly?
Now lets understand what exactly is “Business Intelligence.” Well the word “intelligence” means certain classified information about an organization or an individual. Business intelligence actually refers to a set of practices, methodologies, and technologies which can transform raw data into meaningful and useful information that can be utilized for the growth and development of a business . This software comes packed with powerful tools and features that makes it possible for an organization to collect, store, and analyze data which can assist managers and executives in their decision making. Furthermore, business intelligence and analytics help in a number of things be it utilizing the collected data for better customer service or profiling prospective clients.
This data is collected by means of various methods and is based on their business process. The data that’s collected is carefully analyzed so it can provide useful information that can help a business in deciding what measures to be taken. This can help in serving clients or the target market better by means of their products or services more effectively. Since an organization needs this information in the quickest manner possible. For this reason a business can use this solution and can easily collect and keep track of information without any hassle.
Since all this data won’t amount to anything unless its utilized, and not just utilized but utilized properly. An executive or manager can collect, track and accordingly interpret the data, for this task a person or a team is assigned for such important tasks. Now specifically talking about the IT industry, these people are known as a “Business Intelligence Analyst.” They possess the right technical, analytical, and problem-solving ability to deliver effective, on time, and best results in the given time frame.
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