Monday, February 27, 2017

Here is Why You Need To Include Digital Experience Solutions In Your Business Strategy


In an age where the consumers are so familiar and receptive to the digital innovations, it has become essential for organizations to keep up with the digital trend and tailor their offerings according to the modern outlook of their consumers. The latest buzzword that is doing the rounds is digital experience. This refers to any interaction, any experience that an individual has with an organization at any of the organization’s digital touch points which could be a website, a mobile application, or any wearable. The purpose of rendering a digital user experience is to allow customers to connect with the organization in a manner that is simple, intuitive, personalized and seamless.

Any customer focused organization that wishes to engage its customers in a better way needs to include digital experience solutions in its strategy. Digital experience goes beyond just the use of digital technologies. It is about using these technologies to drive superior user experiences that in turn drive customer satisfaction as well as business profitability.

So what are some basic ways in which an organization can provide and improve its digital experience offerings? Digital experience offerings can range from websites and mobile apps to smart watches and wearable devices. Any digital medium that takes the user through an engaging journey that completely captures and holds their attention can be deemed as a good digital experience solution. No matter what the digital channel is, a superior digital experience design will go a long way in impressing the customers.

Digital experience management refers to managing and providing quality digital experiences across different channels such that they not only appeal to the current customer base but also help in targeting new audiences. When an organization refines its digital offerings for more customer-orientation, that is when they truly start to make an impact. So, for example, a business that sells its products and services online through a website will greatly benefit if it offers its customers the convenience of online shopping through a mobile app also.

The scope of digital experience is vast, and this vast scope gives an organization tremendous opportunities to leverage its benefits too. Let digital experience solutions become an important part of your organizational strategy to observe quicker and improved business growth.

Friday, February 17, 2017

Let’s Have a Look at the Good Things About an Open Source App Development!


Advancements in technology and changing times have brought a drastic change in the way organizations do business, with new and better versions of digital devices coming into picture things are changing drastically.

And that’s not all their applications are also being developed every day. With this change everyone wants to keep up with the up-to-date versions of the best technology, and use it effectively. Since software development is the catching pace with the ever increasing demand for good and better applications. This is where open source development plays a vital role in the field of technology. Using this platform developers can easily prepare a code system which can be used for creating great applications, Drupal, WordPress, Joomla, are some popular examples. A bulk of programmers refer these for improving the quality of the webpage. This platform can be customized based on the needs of the user.

So without further ado lets have a look at the benefits of open source web development:

  • This platform takes web less time to develop and can be successfully used to promote your website and business. No expensive license fee is required as such which saves both time and money for its users as well as the developers;

  • This platform is very cost effective when compared to others. Since cost if what business looks into this is very economical and preferred by many companies;

  • This platform is considered as one among the best and efficient website solution in modern times;

  • No problems as such are related to this web development with offering a variety of options for its user;

  • Very safe and secure which means you can upload content and customize the functioning of the system;

  • Whatever changes and updates pertaining to the program are done can be easily seen on the website;


  • As its available publicly which means developers from any part of the world can contribute and analyze the code making which makes everything much more reliable and secure which increases its quality drastically.

Monday, January 30, 2017

Why Client Experience is Important For your Business?



Customer experience is the key to an organization growth!

Yes that’s right it’s the most thing for an organization if you want to have a competitive advantage in the market. Nowadays. both the B2C and B2B companies are incorporating the best digital experience management strategies in all their business initiatives as a result of which they’re gaining lots of profits and increasing their market share.

Recent times have changed the client experience management phenomenally as this is a digital era. Whatever the size of the industry or organizations, the proof is in the pudding and firms are investing more time and resources than ever before in identifying the best channels of communication with their target audience. This is why its really important for organizations to identify all the proper channels for communication as it will be more easy for them to get in touch with their customers without any hassle.

Furthermore, companies are more likely to have a handful of channels through which customers engage with the organization. So a strong plan is essential for customer touch points for providing the right customer experience. These touch points or channels of communication can range from customer service, company’s website, social media channels, print and commercial advertising, mails, and so on. The importance of segmenting and differentiating customers and optimizing touch point strategies plays an important role in your success or failure.

So optimizing these touch points any organization can work on converting the existing customers into even more profitable customers, and most importantly identify the unprofitable customers. Assess the point of attraction, or the pre purchase touch points because the point of attraction is the channel by means of which a customer becomes aware of a brand. These points of attraction can be interactive, dynamic or static and can include the likes of television ads, mails, websites, blogs, customer service help lines, etc.

There are five distinct ways incorporating which an organization can use to enhance the overall effectiveness of these points of attraction while creating a customer experience management plan they are as follows:

1. Make sure you do market research properly and identify your the target audience;
2. Check whether the resources are catered on your target market segments;
3. In accordance to client’s need customize the products, services and marketing strategies;
4. The brand message should be clearly communicated to the target audience by the most effective channels;
5. Last but not the least analyze and measure the effectiveness of the strategies you implemented.

Wednesday, January 25, 2017

The Need For Business Intelligence in Today’s World!



As a business have you thought how you can make your business reach greater heights?

Yes indeed every business out there wants the same!

But did you check what abilities assists leaders to take that simple and mediocre company and transform it into an industry leader?

What attributes help an organization to flourish every year while their competition flounder?

Its simple the answer lies in proper knowledge. With the right business intelligence you can do wonders in this world. Business intelligence is indeed the mark of outstanding individual performers and the building block of the best-performing firms.

Intelligence simply refers to the ability to solve problems, take on challenges, and creating valued products. Business intelligence describes the essential capacity for success in the marketplace which includes handle the challenges and day to day problems adeptly, and finally to apply the right knowledge and expertise that offers solutions in accordance to a business needs, and doing this all in a manner that adds value.

The BI and analytics platform market has undergone a drastic change as the balance of power has slowly but steadily shifted from IT to the business. A well-built BI applications can provide your firm the ability to make much better decisions by easily understanding the various information assets and how these interact with one another, now these assets include the supply chain information, manufacturing, product data, sales and marketing activities, and so on. A high quality and robust BI application can help in data integration and cleansing functions, can allow you to integrate these disparate data sources into a single coherent framework for real-time reporting and concise analysis be it your partners, employees, managers, executives and finally your clients.

The need to grow business intelligence is a continuous learning, not just to keep up, but to stay one step ahead of the competition. The abilities that make up business intelligence can always be learned and implemented by anyone with motivation and become much better. Mastering every element of business intelligence, one can reach new and far better heights in this world.

Monday, January 23, 2017

Comprehensive Solutions for Media and Entertainment Industry.


Every organisation is searching for ways to expand themselves and reach out to a newer and fresher audience, but is this notion enough for helping you make this transition?

Not quite, this is where building an attractive and engaging online profile is the need of the hour. Apart from that you also need to incorporate a customer friendly media solution for all your customers which will help you in increasing the overall sales, customer engagement, and most importantly your revenues in the short and long run. Businesses are understanding how crucial media solution services are and have started to expand their budget and taking media solution services extensively. You as an organisation should understand that the more an advert is seen, the more it becomes embedded in the sub-consciousness of the consumer which might result in the client making a purchase.

But make sure that your business incorporates the right media software that helps in maintaining the safety and integrity of your company profile online. The right media solutions can result in making business processes run much smoothly, providing better results to its customers, and also in saving time and money. Keep in mind that the most important attributes of a software package is that it supports your existing technology along with the right tools for your customer support team to assist clients as and when need be on different issues.

Furthermore, the support needs to be on time with their assistance. As if the business executives are in touch with the customers any small issues that may appear can be taken care of without any hassle. So prior to looking for the ideal software compact for your business, make sure that you list your requirements upfront and look into the advantages of a media software for your businesses, and finally make the decision pertaining to the investment and that after incorporating it will you get a competitive advantage or not.

Saturday, January 21, 2017

Open Source App Development: The Essential Part of Any Business.


The modern times belongs to the smartphones and can be considered as an age of the mobile phones and honestly life without a smartphone well we cannot think of a situation like this. Thanks to the progression of technology the phones are becoming much more smarter and useful.

Instead of resorting to the computers and laptops people take the help of their phones when they have to look up or search for something. Since using a phone is more portable, handy and available than a desktop computer or even a laptop. In the present times the generation can’t live without a smartphone. No more is it a status symbol, but a need which has become indispensable part of our lives in so many ways. The major reason for that is the number of mobile applications that can be downloaded without any hassle, and used for numerous purposes ranging from staying updated about the current news, to chatting, video calling, and buying whatever one needs to name a few.

Nowadays, the open source app development is being incorporated across all the enterprise computing. The popularity of open source frameworks is catching pace due to the growing demand among developers for heavyweight commercial application servers. Since open source application deployment meets the needs of developers and come with great features packed with them.

Open source development is really cost-effective and is an ideal solution for any business despite their size or structure. Since its open source it requires a lower investment. Which means that developers can use the software development kit freely and develop apps based on Java, as a result of which the development process is much easier to master and execute. Using this platform developers can easily make the application more detailed and precise in a very cost-effective manner.

The open source app development has a faster turnaround time and goes through the following stages typically

  • Application Development,
  • Testing,
  • Deployment to Google Play.

Veteran developers follow a streamlined approach for developing android mobile applications, too, and provide further maintenance and support based on the client’s business needs, this means you don’t have to worry about conducting periodic updates and addressing bugs and vulnerabilities by yourself.

Tuesday, January 17, 2017

Going Beyond Client Management by using Digital Experience Management!


The digital marketplace is flourishing rapidly nowadays since the customer expectations are rising as well. So taking care of clients needs can make you either succeed or fail in this cut-throat business world. Clients have become critical about how a service or product is presented, since the inclusion of mobile platforms such as smart phones and tablets also needs to be addressed. Therefore, using the correct digital experience management not only enhances the user experience but improves overall brand perception as well.

Research says that a majority of people access the web through their mobile devices and this trend is going to catch pace in the years to come. Since many users are enjoying remote access but some sites are still struggling to cope up with this as many still lack the ability to be display a website properly on a smart phones or tabs this has become an in thing nowadays. More and more businesses are understanding this fact and are looking into this problem seriously.

Nowadays, so organizations are recognizing this and evolving their platforms into versions that are compatible with mobile devices similar to their computer or laptop which can considerably improve the digital user experience. Clients use apps and widgets since these provide easy and quick access to products and services at the click of a single button. The creation of a mobile application solves many problems for an organization.

Every business out there knows that customer relations management is the key to survival. Because the clients expects that their needs will surely be met in a real-time scenario this leaves a very positive impact over the clients. And so live chat widgets have been embedded in many websites just have a look around you’ll know.

Without a doubt having the telephone number or static contact form are great but is that all?

Well not quite clients oftentimes wish to speak with a business executive in real time. As this makes sure that they have a great relationship with the company not only in the short run but in the long run as well.

So now the question is do you as an organization have a sound digital strategy intact?

A strategy that attracts the clients, processes, and tools of your organization?

If you want to have a sound digital strategy in place and want to optimize your business think Cisin. For more information login to our website https://www.cisin.com/service/digital-experience-solution.htm

Friday, January 13, 2017

Is Open Source App Development Worth it? Know Now!



Did you know?

Open source application development offers a highly value-driven software solutions for businesses from all dimensions. Because of its nature of sharing and collaborating, open source development platform has captured the likes of many developers and using this platform has resulted in development of solutions ranging from enterprise software to shopping sites and CMS, in a very cost effect manner.

Open source platform of web and software development leverages value in form of frameworks such as Drupal, Joomla, Magento, CakePHP, DotNetNuke, to name a few. Along with all these frameworks, PHP server-side scripting language assures a compliant system of development with its great scripting design.

According to research open source models for development have helped users in saving an average aggregated amount of more than $60 billion per year for many years now that’s great right. Because of the open source’s free license which assists in development and collaborative framework that means you can do code generation and implementation. What this does is helps the developer to perform in a very close-knitted team and combine separate modules into one great solution, with different developers working on the solution simultaneously.

That’s why most businesses opt for open source platform as it offers them a very competitive advantage by getting their product developed with a fast TAT and rake in better ROIs with lesser investment cost. Another most important thing that makes it the most preferred choice among developers is that its readily available with many source codes and modular scripts. This makes it quite handy for the developers to work on comprehensive codes and generate a collective code structure in a very precise manner.

So finally, an open source development company such as CISIN helps businesses from different industry backgrounds in developing their web application or software by providing vast pool of highly skilled resources, highly organized practices, and very sound IT infrastructure. Using our services and dedicated PHP resources you can get the perfect results in a professional manner.

Wednesday, January 11, 2017

The Evolution of Digital Experience Management Nowadays!


Every business out there wants to emerge as the market leader or be successful in the market. Because of this it’s really essential for a business to reach out to their target audience, and for delivering the best customer experience.

Therefore, organizations need to adopt the customer-oriented approach this can happen, only if they tweak their business operations and fulfill the needs of all their consumers, so for this organizations are resorting to the use of mobile applications. Yes that’s right the impact of mobility solution is the need of the hour.

But having a mobile App that’s catered towards your business is tough as there’s no limit to the availability of number of App development frameworks and organization in the world. But if you’re in need of giving something extra in terms of customer experience then taking the services of cisin.com. After you’ve taken the service of such a company take the time in reading the lines of their terms and conditions, also take a look at their past projects. And finally after everything is over you can get a really viable solution based on your specific business needs.

With a PhoneGap App you get a native and unique digital experience for users across different mobile devices they use. The fundamental aspects of web technologies such as HTML5, JavaScript, and so on are also at their disposal. Along with that this App comes with a rich repository of plugins which are essential for adding platform-specific functionalities to an App. Furthermore, plugins enable an App to take leverage the devices features such as camera, file system, accelerometer, microphone, and add more value to the App. A PhoneGap-powered app shows compatibility with all mobile operating systems be it an iOS or Android or Windows Phone.

Apart from this a PhoneGap mobile App development comes with a low development cost and can be developed even if an organization has a low maintenance budget keeping in mind if you take the services of a trustworthy and reliable organization. Numerous startups and businesses around the world are taking the advantage of this solution immensely from it as they can keep a check on the ROI and their budget, this solution not only helps an organization but doesn’t let you compromise on anything as you can easily reach the target market and provide the best quality of customer experience anytime anywhere and anyplace.

Tuesday, January 10, 2017

Knowing More About Business Intelligence and How it Works.

In this technology era the term business intelligence is catching pace. But what is it exactly?

Now lets understand what exactly is “Business Intelligence.” Well the word “intelligence” means certain classified information about an organization or an individual. Business intelligence actually refers to a set of practices, methodologies, and technologies which can transform raw data into meaningful and useful information that can be utilized for the growth and development of a business . This software comes packed with powerful tools and features that makes it possible for an organization to collect, store, and analyze data which can assist managers and executives in their decision making. Furthermore, business intelligence and analytics help in a number of things be it utilizing the collected data for better customer service or profiling prospective clients.

This data is collected by means of various methods and is based on their business process. The data that’s collected is carefully analyzed so it can provide useful information that can help a business in deciding what measures to be taken. This can help in serving clients or the target market better by means of their products or services more effectively. Since an organization needs this information in the quickest manner possible. For this reason a business can use this solution and can easily collect and keep track of information without any hassle.

Since all this data won’t amount to anything unless its utilized, and not just utilized but utilized properly. An executive or manager can collect, track and accordingly interpret the data, for this task a person or a team is assigned for such important tasks. Now specifically talking about the IT industry, these people are known as a Business Intelligence Analyst.” They possess the right technical, analytical, and problem-solving ability to deliver effective, on time, and best results in the given time frame.

Want to get your hands on a top-notch Business Intelligence Analyst?

We at Cisin take Business Intelligence to the next level and provide the best value-added services in the market let us help you today!